Kent State Public Relations Students Place Second in Nation for Anti-Bullying CampaignPosted May. 10, 2013
The Public Relations Student Society of America named Kent State University’s Blue Team as the second place finisher in the national Bateman case study competition May 10.
KSU Blue had been named one of three national finalists – out of 68 teams from across the country that submitted entries – in the competition April 15. Eighty teams originally entered the competition.
KSU Blue and the two other finalist teams presented their campaigns via Skype to a panel of PRSSA judges in New York City to determine the final rankings.
The PRSSA Kent Chapter will receive $1,500 as a result of Blue’s second-place finish. The team also will be recognized at PRSSA’s National Conference in Philadelphia in October.
Each year, the Bateman competition calls for PRSSA college chapter teams to research, plan, implement and evaluate a public relations campaign between January and March. This year’s case study involved childhood bullying.
KSU Blue – Kirsten Bowers, Wezley Garlick, Mary Kate Garvey, Caitlin Potts and Lyndsey Sager – created and implemented a plan at Rootstown Middle School that focused on the proactive roles bystanders can take to diffuse bullying situations.
“The Bateman competition pushes students to use research to drive strategies and tactics, and Blue’s campaign succeeded at Rootstown and with the PRSSA judges because of the outstanding, in-depth research,” said Tim Roberts, Blue’s faculty advisor. “These students and our school have a lot to be proud of.”
Erin Orsini, a 2011 Kent State public relations graduate and associate at True Digital Communications, served as Blue’s professional advisor.
Loyola University of New Orleans, the 2012 national Bateman winner, took the title again this year.
About PRSSA Kent Chapter
More than 60 students are members of the award-winning PRSSA Kent Chapter, which offers numerous opportunities for professional development, networking and career preparation. The programming complements the PR Kent curriculum and provides relevant experience for future public relations professionals. PRSSA Kent has received six national PRSSA Teahan awards for its programming and service efforts. The Chapter and its officers also have received numerous University student leadership honors. http://www.prssakent.com
Media contact: Jennifer Kramer, APR, email@example.com, 330-672-1960